Balancing Capacity And Demand In Service Operations: 7 (Winning In Service Markets Series)

Wirtz, Jochen

ISBN 10: 1944659277 / ISBN 13: 9781944659271

Edité par WS PROFESSIONAL, 2017

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABBB-127727

Synopsis :

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.

Détails bibliographiques

Titre : Balancing Capacity And Demand In Service ...
Éditeur : WS PROFESSIONAL
Date d'édition : 2017
Reliure : Couverture souple
Etat : New