The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

Harvey, Bonnie; Houlihan, Michael

ISBN 10: 0988224542 / ISBN 13: 9780988224544

Edité par Evolve Publishing, 2013

N° de réf. du vendeur 0988224542-3-36784017

Synopsis :

Book by Harvey Bonnie Houlihan Michael

Revue de presse: "Michael and Bonnie took a chance on potentially losing sales when they supported our cause with Barefoot Cellars in the early 1990's. Their co-promotion with the League to Save Lake Tahoe took a strong position on a very controversial issue involving the development of the Lake Tahoe Basin. They helped us get the word out about our cause through wine shops, markets and restaurants in California."
--Darcie Goodman-Collins, PhD, Executive Director, League to Save Lake Tahoe

"Michael and Bonnie started the tradition of Worthy Cause Marketing and for well over a decade used their winery, Barefoot Cellars, to support the Mono Lake Committee's grassroots efforts. Their approach helped spread the word about protection, restoration, and education at Mono Lake--inspiring people to get out and get involved."
--Geoff McQuilkin, Executive Director, Mono Lake Committee

"Of the many supporters Surfrider Foundation has had over the years, perhaps none of them align with us like Bonnie Harvey and Michael Houlihan. Their approach to work with organizations they believed in and encourage others to support these causes was innovative and effective. We shared common goals and through their marketing efforts we were able to share our mission with a wider audience."
--Michelle C. Kremer, Esq., Chief Operating Officer, Surfrider Foundation

"This is a warm, wonderful, inspiring book that entertains and motivates at the same time."
--Brian Tracy, Author of The Power of Self-Confidence

"Great read, great book. This story is beyond wine and the love of wine, it's about starting a business."
--Fran Tarkenton, Hall of Fame NFL Quarterback, Entrepreneur, & Sirius XM Radio Host of "The Fran Tarkenton Show"

"Fun beach reading for small business inspiration." The Barefoot Spirit" is an entertaining rags-to-riches story of American entrepreneurship. It's the first-hand tale of California rule breakers Michael Houlihan and Bonnie Harvey, founders of the country's top-selling wine brand."
--Adrienne Burke, Yahoo! Small Business Writer

Détails bibliographiques

Titre : The Barefoot Spirit: How Hardship, Hustle, ...
Éditeur : Evolve Publishing
Date d'édition : 2013
Reliure : paperback
Etat : Good