Basics Advertising 03: Ideation

Mahon, Nik

ISBN 10: 2940411506 / ISBN 13: 9782940411504

Edité par AVA Publishing, 2011

N° de réf. du vendeur 2940411506-3-35986749

Synopsis :

Basics Advertising 03: Ideation is designed to provide an essential toolkit of techniques to help advertising students and creative teams to think outside the box and settle on the right concept for a client.

À propos de l?auteur: Nik Mahon is a senior lecturer in advertising at Southampton Solent University, where he teaches on the BA (Hons) Advertising course and several other communication degree programmes. Graduating in Graphic Design at Central Saint Martins College of Art & Design, Nik then worked as an art director for BB&P Design & Advertising in Grand Cayman, British West Indies. On returning to the UK, he joined Rayner Advertising as creative director. Nik's clients have included British Gas, Ordnance Survey, the Inland Revenue and United Biscuits. As a writer and commentator on creative advertising Nik has published Basics Advertising 02: Art Direction (AVA Publishing, 2010), and co-authored The Fundamentals of Creative Advertising, 2nd Edition (AVA Publishing, 2011). He has also contributed to several other key advertising and marketing texts.

Détails bibliographiques

Titre : Basics Advertising 03: Ideation
Éditeur : AVA Publishing
Date d'édition : 2011
Reliure : paperback
Etat : Good