Behavioural Research for Marketing: A Practitioner's Handbook

Adams, Julian

ISBN 10: 0367771314 / ISBN 13: 9780367771317

Edité par Taylor & Francis, 2022

A propos de cet article

208 pages. 9.00x6.00x0.59 inches. In Stock.

N° de réf. du vendeur x-0367771314

Détails bibliographiques

• Titre: Behavioural Research for Marketing: A Practitioner's Handbook
• Éditeur: Taylor & Francis
• Date de parution: 2022
• Langue: anglais
• ISBN à 10 chiffres: 0367771314
• ISBN à 13 chiffres: 9780367771317
• Reliure: Hardcover
• État de l'article: Brand New

A propos de ce titre

Synopsis

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics.

À propos de l?auteur

Julian Adams has worked in the market research industry for over 20 years. He is a Director at Motif, a brand, CX and loyalty insights agency. Prior to this, he was a Partner at Illuminas LLP. Julian is a guest lecturer at Kingston University Business School, where he teaches research theory, method and nonverbal communication.