Belonging to the Brand: Why Community is the Last Great Marketing Strategy

Schaefer, Mark W.

ISBN 10: 1733553398 / ISBN 13: 9781733553391

Edité par Schaefer Marketing Solutions, 2023

Used book in very good condition. May have some minor wear. May NOT include discs, or access code or other supplemental material. Ships directly from Amazon and is eligible for Prime or super saver FREE shipping. We ship Monday-Saturday and respond to inquiries within 24 hours. N° de réf. du vendeur BXM.C26R

Synopsis :

“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s rapidly evolving digital marketing and customer relations landscape. -- Comstock magazine

"Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building." -- LinkedIn

Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:

• Connecting the dots between social media, content marketing, and community
• Practical steps to create your own brand community
• A solution to the problem of measuring ROI of community
• How a community strategy upends traditional marketing management
• The unexpected psychological connection between communities and brands
• How GenZ views community in a different way -- a wake-up call for brands!

Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.

Détails bibliographiques

Titre : Belonging to the Brand: Why Community is the...
Éditeur : Schaefer Marketing Solutions
Date d'édition : 2023
Reliure : Couverture souple
Etat : very_good