Beyond Post-Communication

Jim Macnamara

ISBN 10: 1433169207 / ISBN 13: 9781433169205

Edité par Peter Lang, Peter Lang Aug 2020, 2020

A propos de cet article

Neuware -While many analyses have examined disinformation in recent election campaigns, misuse of ¿big datä such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim Macnamara argues that we are all responsible for the slide towards a post-truth society. This analysis looks beyond high profile individuals such as Donald Trump, Russian trolls, and even ¿Big Tech¿ to argue that the professionalized communication industries of advertising, PR, political and government communication, and journalism, driven by clickbait and aided by a lack of critical media literacy, have systematically contributed to disinformation, deception, and manipulation. When combined with powerful new communication technologies, artificial intelligence, and lack of regulation, this has led to a ¿perfect data storm¿. Accordingly, Macnamara proposes that there is no single solution. Rather, he identifies a range of strategies for communication professionals, industry associations, media organizations and platforms, educators, legislators, regulators, and citizens to challenge post-communication and post-truth.Books on Demand GmbH, Überseering 33, 22297 Hamburg 318 pp. Englisch.

N° de réf. du vendeur 9781433169205

Détails bibliographiques

• Titre: Beyond Post-Communication
• Éditeur: Peter Lang, Peter Lang Aug 2020
• Date de parution: 2020
• Langue: anglais
• ISBN à 10 chiffres: 1433169207
• ISBN à 13 chiffres: 9781433169205
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 225 L x 150 H x 18 P (en millimètres) 225 millimètres de largeur par 150 millimètres de hauteur par 18 millimètres de profondeur
• Poids: 449 grammes

A propos de ce titre

Synopsis

While many analyses have examined disinformation in recent election campaigns, misuse of 'big data' such as the Cambridge Analytica scandal, and manipulation by bots and algorithms, most have blamed a few bad actors. This incisive analysis presents evidence of deeper and broader corruption of the public sphere, which the author refers to as post-communication. With extensive evidence, Jim Macnamara argues that we are all responsible for the slide towards a post-truth society. This analysis looks beyond high profile individuals such as Donald Trump, Russian trolls, and even 'Big Tech' to argue that the professionalized communication industries of advertising, PR, political and government communication, and journalism, driven by clickbait and aided by a lack of critical media literacy, have systematically contributed to disinformation, deception, and manipulation. When combined with powerful new communication technologies, artificial intelligence, and lack of regulation, this has led to a 'perfect data storm'. Accordingly, Macnamara proposes that there is no single solution. Rather, he identifies a range of strategies for communication professionals, industry associations, media organizations and platforms, educators, legislators, regulators, and citizens to challenge post-communication and post-truth.

À propos de l?auteur

Jim Macnamara, PhD is a Distinguished Professor in the School of Communication at the University of Technology Sydney (UTS) and a leading researcher in evaluation of public communication by governments and corporations through traditional and digital media.