One Billion Customers: Lessons from the Front Lines of Doing Business in China

McGregor, James

ISBN 10: 0743258398 / ISBN 13: 9780743258395

Edité par Free Pr, 2005

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs5686059711

Synopsis :

Book by McGregor James

Revue de presse: "McGregor illustrates the dangers and allure of the Chinese market." - The Washington Post

"Colorful and cautionary, offering sound prescriptions for Westerners." - BusinessWeek

"McGregor is a keen observer and raconteur." - USA Today

"[McGregor's] book is the best to date...Our little nugget of wisdom on the China market for those wanting to do business there? Read this book." - Time

"James McGregor's knowledge of how business is done in China is extraordinary. As a journalist and businessman, he witnessed firsthand China's remarkable transformation in the space of two decades from a backward country to a rising economic power. With his extensive hands-on experience in China and his formidable storytelling skills, his book, One Billion Customers, is filled with valuable insights and advice for both knowledgeable business persons and ordinary readers interested in gaining a better understanding of China's rapidly developing market economy." - Henry Kissinger

"Help[s] the rest of us understand the labyrinth of Chinese deal making." -- Fast Company

"One of the best books of 2005." -- Barron's

"This book should help foreign executives avoid some of the pitfalls." -- Financial Times

"McGregor sees beyond the normal reasons for China's rise" -- CBS News

"Chock-full of concrete tips about how not to lose your shirt in China." -- The Spectator

Détails bibliographiques

Titre : One Billion Customers: Lessons from the ...
Éditeur : Free Pr
Date d'édition : 2005
Reliure : Couverture rigide
Etat : Like New