Born To Buy: The Commercialized Child And The New Consumer Culture

Juliet B. Schor

713 évaluations par Goodreads

Langue : anglais

Edité par Scribner, 2004

068487055X / 9780684870557

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A propos de cet article

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created 'commercialized children.' Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.…

N° de réf. du vendeur 9780684870557

Titre
Born To Buy: The Commercialized Child And The New Consumer Culture
Auteur
Juliet B. Schor
Éditeur
Scribner
Année de publication
2004
État de l'article
New
Reliure
Hardcover
Langue
anglais
ISBN à 10 chiffres
068487055X
ISBN à 13 chiffres
9780684870557

SZ Global

Toronto, ON, Canada

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 3 octobre 2025

Frais d'expédition de Canada vers Etats-Unis

Article5 à 10 jours ouvrés3 à 5 jours ouvrés
Premier articleEUR 33,06EUR 35,73
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At SZ Global, we specialize in sourcing and offering a diverse selection of books across a wide range of categories, including fiction, literature, business, religious works, and more. Our inventory includes both contemporary titles and hard to find editions, carefully selected to meet the needs of readers, collectors, and enthusiasts. We are committed to providing accurate listings, reliable service, and a smooth purchasing experience. All orders are shipped from our Kuwait warehouse, and we take great care in packaging to ensure books arrive in the condition described. Returns are accepted at our designated return address in Toronto, Canada, in accordance with AbeBooks policies. Whether you are expanding your personal collection, searching for a specific title, or simply exploring, SZ Global aims to be a dependable source for quality books.…

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