BranD No.57. Cet article n’est pas disponible.BranD No.57

In the era of market segmentation, individual reading needs have become more and more obvious, and the form of publishing has been redefined accordingly. As a result, self-publishing has rapidly developed into an emerging power in the publishing industry. Self-publishing not only satisfies the individualized expression of the creators, but also explores diverse book structures and bindings from a modern perspective, breaking the previous simple way to present the works. The bookstore industry, which is closely connected with the publishing industry, also extends a branch―independent bookstore―that has a personal book selection standard. The owner of independent bookstore critically selects publications and products that are in accordance with the temperament of the bookstore. Independent bookstore plays a leading and enlightening role in the community and even the society.