We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.

� propos de l?auteur

Wang Shaoqiang est professeur � l'�cole des Beaux-arts de Guangzhou. Il s'agit d'un r�dacteur en chef prolifique dont les �crits se concentrent sur le design international, l'architecture, la strat�gie de marque, la communication, les tendances et la culture. Il est �galement r�dacteur en chef du magazine Design 360� et d'Asia-Pacific Design. Il a �t� invit� � participer � des conf�rences dans de nombreuses universit�s, organisations et �coles de design, et il a fait partie du jury pour le prix de design et d'illustration le plus prestigieux de Chine.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.

Visitez la page d�accueil du vendeur

Informations commerciales relatives au vendeur

Kennys Bookshop and Art Galleries Ltd.
Liosban Industrial Estate, Tuam Road, Galway, Ireland

Conditions de vente et de livraison

Conditions g�n�rales de vente

Terms of Sale - Credit Cards: Visa, Master Card, American Express, Diner.
Payment can also be made by bank draft in Euros, drawn on an Irish Bank.

We regret that PO Boxes are not acceptable to the U.S. as our courier will not deliver to them.

In case of returns or queries please contact us by email books@kennys.ie or by phone +353 91 709350

VAT Registration - IE2238521A

Conor Kenny

Droit de r�tractation

Conditions d'exp�dition

Free Shipping

Frais d?exp�dition de Irlande�vers�Etats-Unis

Frais d?exp�dition de Irlande�vers�Etats-Unis
Quantit� command�e	12 � 22 jours ouvr�s	10 � 20 jours ouvr�s
Premier article	EUR 10.50	EUR 11.50

Les d�lais de livraison sont fix�s par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent �tre retard�es et les acheteurs sont responsables de tous les droits ou frais associ�s. Les vendeurs peuvent vous contacter au sujet de frais suppl�mentaires afin de couvrir toute augmentation des co�ts d'exp�dition de vos articles.