Brand Addiction: Designing Identity for Fashion Stores.

Shaoqiang, Wang

ISBN 10: 8417084037 / ISBN 13: 9788417084035

Edité par Flamant, 2018

Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-K-009-01485

Synopsis :

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.

À propos de l?auteur:

Wang Shaoqiang est professeur à l'École des Beaux-arts de Guangzhou. Il s'agit d'un rédacteur en chef prolifique dont les écrits se concentrent sur le design international, l'architecture, la stratégie de marque, la communication, les tendances et la culture. Il est également rédacteur en chef du magazine Design 360º et d'Asia-Pacific Design. Il a été invité à participer à des conférences dans de nombreuses universités, organisations et écoles de design, et il a fait partie du jury pour le prix de design et d'illustration le plus prestigieux de Chine.

Détails bibliographiques

Titre : Brand Addiction: Designing Identity for ...
Éditeur : Flamant
Date d'édition : 2018
Reliure : Couverture rigide
Etat : Good