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D�tails bibliographiques

Titre: Brand Addiction: Designing Identity for Fashion Stores.
�diteur: Flamant
Date de parution: 2018
Langue: anglais
ISBN � 10 chiffres: 8417084037
ISBN � 13 chiffres: 9788417084035
Reliure: Couverture rigide
�tat de l'article: Good

A propos de ce titre

Synopsis

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.

� propos de l?auteur

Wang Shaoqiang est professeur � l'�cole des Beaux-arts de Guangzhou. Il s'agit d'un r�dacteur en chef prolifique dont les �crits se concentrent sur le design international, l'architecture, la strat�gie de marque, la communication, les tendances et la culture. Il est �galement r�dacteur en chef du magazine Design 360� et d'Asia-Pacific Design. Il a �t� invit� � participer � des conf�rences dans de nombreuses universit�s, organisations et �coles de design, et il a fait partie du jury pour le prix de design et d'illustration le plus prestigieux de Chine.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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