Brand Addiction: Designing Identity for Fashion Stores.

Wang Shaoqiang

ISBN 10: 8417084037 / ISBN 13: 9788417084035

Edité par Hoaki Books Jan 2018, 2018

A propos de cet article

Neuware - We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.

N° de réf. du vendeur 9788417084035

Détails bibliographiques

• Titre: Brand Addiction: Designing Identity for Fashion Stores.
• Éditeur: Hoaki Books Jan 2018
• Date de parution: 2018
• Langue: anglais
• ISBN à 10 chiffres: 8417084037
• ISBN à 13 chiffres: 9788417084035
• Reliure: Buch
• État de l'article: Neu
• Dimensions: 292 L x 215 H x 27 P (en millimètres) 292 millimètres de largeur par 215 millimètres de hauteur par 27 millimètres de profondeur
• Poids: 1383 grammes

A propos de ce titre

Synopsis

We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling- a consistent message, weaving meaning into every piece.

Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements. All these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing. From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners.

À propos de l?auteur

Wang Shaoqiang est professeur à l'École des Beaux-arts de Guangzhou. Il s'agit d'un rédacteur en chef prolifique dont les écrits se concentrent sur le design international, l'architecture, la stratégie de marque, la communication, les tendances et la culture. Il est également rédacteur en chef du magazine Design 360º et d'Asia-Pacific Design. Il a été invité à participer à des conférences dans de nombreuses universités, organisations et écoles de design, et il a fait partie du jury pour le prix de design et d'illustration le plus prestigieux de Chine.