Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience

Steve Yastrow

18 évaluations par Goodreads

Langue : anglais

Edité par Select Books Inc, 2010

1590791991 / 9781590791998

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to be the brand in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.

N° de réf. du vendeur CIN1590791991G

Titre
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
Auteur
Steve Yastrow
Éditeur
Select Books Inc
Année de publication
2010
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1590791991
ISBN à 13 chiffres
9781590791998

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 2 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,43
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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