Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

Weber, Daryl

ISBN 10: 1632650134 / ISBN 13: 9781632650139

Edité par Weiser, 2016

N° de réf. du vendeur 1632650134-4-34257112

Synopsis :

For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.

In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions and the important roles our emotions and unconscious play in our selections.

Welcome to the new world of neuromarketing.

Through simple language, engaging stories and actual examples, BRAND SEDUCTION shows you how to decode, build and use these hidden brand fantasies to grow your brand and business. You'll learn:

· The surprising unconscious side of brands.

· The biggest myths about consumer psychology.

· The real role of emotions in building brands.

· Practical tools to use neuroscience to inspire better marketing.

Everyone seems tohave a different idea of what brands are, how they work and how they are built. BRAND SEDUCTION digs deeper into the nature of brands, how they exist and behave in the mind and how marketers and business leaders can use this understanding to seduce customers and grow their businesses.

À propos de l'auteur: Daryl Weber is a seasoned branding consultant whose work has influenced many of the best and biggest brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers and many more.

Détails bibliographiques

Titre : Brand Seduction: How Neuroscience Can Help ...
Éditeur : Weiser
Date d'édition : 2016
Reliure : paperback
Etat : Fair