Brand Thinking and Other Noble Pursuits

Millman, Debbie; Walker, Rob (FRW)

ISBN 10: 162153247X / ISBN 13: 9781621532477

Edité par Allworth, 2013

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Synopsis :

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins.This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.

À propos de l'auteur: Debbie Millman has worked in the design business for over twenty-five years. She is president of the design division at Sterling Brands, where she has overseen the redesign of more than two hundred global brands. She is cofounder and chair of the groundbreaking Masters in Professional Studies in Branding program at the School of Visual Arts. Millman's previous books include How to Think Like a Great Graphic Designer, also published by Allworth Press. She lives in New York City.

Détails bibliographiques

Titre : Brand Thinking and Other Noble Pursuits
Éditeur : Allworth
Date d'édition : 2013
Reliure : Couverture souple
Etat : good