Brand Warfare: 10 Rules for Building the Killer Brand

David D'alessandro

166 évaluations par Goodreads

Langue : anglais

Edité par McGraw-Hill Education - Europe, 2002

0071398503 / 9780071398503

Série : Livre 24 sur 81 - MARKETING/SALES/ADV & PROMO

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

This book is "BusinessWeek", "Wall Street Journal Business" and "New York Times Business" Bestseller! "A blunt, entertaining, provocative, relentless, and no-holds barred account of how to build a great image or brand." - James Carville, Author, and Democratic Strategist.In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; "Brand Warfare" provides the strategic ammunition needed to win. "D'Alessandro is that refreshing rarity: a businessman who tells it like it is. And he does just that in his gripping new page-turner." - "Chicago Sun-Times". "With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd." - "Harvard Business Review". "Practical, psychologically astute and clearly written, this book has much to offer businessfolk of all stripes." - "Publishers Weekly". …

N° de réf. du vendeur 00098707742

Titre
Brand Warfare: 10 Rules for Building the Killer Brand
Auteur
David D'alessandro
Éditeur
McGraw-Hill Education - Europe
Année de publication
2002
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0071398503
ISBN à 13 chiffres
9780071398503
Série
Livre 24 sur 81: MARKETING/SALES/ADV & PROMO

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,75
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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