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Brand management second edition twenty-first Century Business Administration excellent teaching material(Chinese Edition)

PANG SHOU LIN BIAN

ISBN 10: 7302431647 / ISBN 13: 9787302431640
Neuf(s) Etat : New Couverture souple
Vendeur liu xing (JiangSu, JS, Chine)

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Language:Chinese.Paperback Pub Date:2016-04-01 Pages:229 Publisher:. brand management Tsinghua University press. edited by Pang Shoulin (twenty-first Century second edition of Business Administration) is divided into two aspects: brand cultivation and brand management content. The brand cultivation part includes: the concept. the characteristic. the core value as well as the management pattern. the principle and method of the brand design. brand decision. N° de réf. du libraire DN044477

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Titre : Brand management second edition twenty-first...

Reliure : paperback

Etat du livre : New

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Synopsis :

庞守林编著的《品牌管理(第2版21世纪工商管理)》分为品牌培育和品牌运营两方面的内容。品牌培育部分包括:品牌的概念、特征、核心价值以及管理模式,品牌设计的原则和方法,品牌决策与品牌结构,品牌定位和品牌延伸的理论、方法和策略,国内外品牌个性的内容和特征及个性打造思路,品牌整合传播的途径和策略。品牌运营部分包括:品牌的经营维护、法律维护及应对品牌危机的思路、策略,品牌联合、品牌授权和品牌在资本市场的运营模式,建立品牌的知名度、美誉度、品质认知、品牌联想及提升品牌忠诚度的思路和方法,评估品牌资产的方法和模型,品牌国际化与本土化的有效途径。本书可用作高等院校经济管理类本科生和研究生(包括MBA)教材或参考教材,也适合工商企业的管理层阅读和参考。

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