Bright Lights, No City: An African Adventure on Bad Roads With a Brother and a Very Weird Business Plan

Max Alexander

242 évaluations par Goodreads

Langue : anglais

Edité par Createspace Independent Publishing Platform, 2015

1516836731 / 9781516836734

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

Vendeur avec une évaluation de 4 étoiles

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A propos de cet article

At age forty-seven, Whit Alexander, the American cofounder of the Cranium board game, decided to start a new business selling affordable goods and services to low-income villagers in Ghana, West Africa. His brother, Max, a journalist, came along to tell the story. Neither of them could have anticipated just how much of an adventure they'd find there.In Ghana, Whit's initial goal is to market a high-quality, rechargeable A battery for off-grid villagers. If successful, he planned to grow a larger for-profit business based on those batteries: creating a trusted brand that would provide life-enhancing products, services, and jobs, without relying on charity.Ghana, however, presents extraordinary challenges, and the brothers wage daily battles against deadly insects, insane driving conditions, unspeakable food, voodoo priests, corrupt officials, counterfeiters, and ethnic rivalries on their way to success. From signing up customers who earn a few dollars a month at most to training employees with no Western-style work experience, the brothers quickly learn that starting a business in Africa requires single-minded focus, a sense of humor, and a lot of patience.Along the way, Whit and Max relive their own childhood, bickering across the African bush and learning a great deal about Africans as well as themselves. Irreverent, hilarious, and ultimately inspiring, Bright Lights, No City challenges accepted notions of charity; shows the power of broadening your horizons; and suggests that there is hope and opportunity in Africa.…

N° de réf. du vendeur CIN1516836731G

Titre
Bright Lights, No City: An African Adventure on Bad Roads With a Brother and a Very Weird Business Plan
Auteur
Max Alexander
Éditeur
Createspace Independent Publishing Platform
Année de publication
2015
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1516836731
ISBN à 13 chiffres
9781516836734

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,67
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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