The Business of Sport Management

John Beech

ISBN 10: 027372133X / ISBN 13: 9780273721338

Edité par Pearson Education, 2013

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G027372133XI3N00

Synopsis :

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed. 

 

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations.  It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy.  Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

 

À propos de l'auteur:

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration

Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.

Détails bibliographiques

Titre : The Business of Sport Management
Éditeur : Pearson Education
Date d'édition : 2013
Reliure : Paperback
Etat : Good
Etat de la jaquette : No Jacket
Edition : 2ème Édition