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D�tails bibliographiques

Titre

CIM Diploma Paper 11: Strategic Marketing Management: Planning and Control for exams in December 2003 and June 2004 - Study Text (CIM Study Text)

�diteur

BPP Publishing Ltd

Date de parution

2003

Langue

anglais

ISBN � 10 chiffres

0751711128

ISBN � 13 chiffres

9780751711127

Reliure

Paperback

�tat de l'article

Used; Good

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A propos de ce titre

Synopsis

Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BP liaises closely with examiners to ensure complete syllabus coverage.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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