CONTROVERSIES IN COMPETITIVE INTELLIGENCE: THE ENDURING ISSUES

CRAIG S. FLEISHER

ISBN 10: 1567205607 / ISBN 13: 9781567205602

Edité par Praeger, 2003

New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT25-172006

Synopsis :

Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.

The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.

À propos de l'auteur:

CRAIG S. FLEISHER holds the Odette Research Chair in the Odette School of Business and is Professor of Business Strategy and Entrepreneurship in the Odette School of Business, University of Windsor, Ontario, Canada. He is author of five books and more than 100 other publications.

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.

Détails bibliographiques

Titre : CONTROVERSIES IN COMPETITIVE INTELLIGENCE: ...
Éditeur : Praeger
Date d'édition : 2003
Reliure : Couverture rigide
Etat : Brand New