THE CREATOR'S CODE

WILKINSON,AMY

ISBN 10: 147114254X / ISBN 13: 9781471142543

Edité par SIMON & SCHUSTER INGLES, 2016

INGLES - FICCION MODERNA Y CONTEMPORANEA. N° de réf. du vendeur 9781471142543

Synopsis :

Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so absorbent. Going to a local fabric shop, he soon learned that synthetic materials would not take in as much sweat, so he had a shirt made and found it added just four ounces over the course of a game. When he gave some team-mates samples to try, they also soon saw the advantages. He began to produce the shirts commercially, and now Under Armour is a $2 billion global brand used by people from every sport.

Packed with fascinating and inspirational tales of success, Amy Wilkinson's brilliant book explains the six essential skills required by entrepreneurs to achieve their dreams. Based on in-depth interviews with the founders of numerous global brands, from eBay to Spanx, from LinkedIn to PayPal, she shows just what they did and what set them apart. For the key to being a successful entrepreneur isn't necessarily about being 'first', it is about being the 'only' one, and devising a new formula where none previously existed. Above all, these stories show how - if you follow the right steps - anyone can become a successful entrepreneur.

À propos de l?auteur: Amy Wilkinson is a senior fellow at Harvard University's Center for Business and Government, and has served as a White House Fellow and senior policy advisor in the Office of the US Trade Representative. Having received an MBA from Stanford University, she now lives in Washington DC.

Détails bibliographiques

Titre : THE CREATOR'S CODE
Éditeur : SIMON & SCHUSTER INGLES
Date d'édition : 2016
Reliure : Couverture souple
Etat : Nuevo