Capturing Loyalty

Langue : anglais

Edité par Bloomsbury Publishing Plc, US, 2017

1440856567 / 9781440856563

Vendeur : Rarewaves.com USA, London, London, Royaume-UniRarewaves.com USA

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 11 juin 2025

Livre relié

Etat: Neuf

EUR 68,47

 Frais de port gratuits 
Expédition depuis Royaume-Uni vers Etats-Unis

Quantité disponible : Plus de 20 disponibles

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business-many of which are not readily apparent to the casual or even invested observer-and explains how to minimize those risks.Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made-two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.…

N° de réf. du vendeur LU-9781440856563

Titre
Capturing Loyalty
Auteur
John A. Larson, Bennett E. McClellan
Éditeur
Bloomsbury Publishing Plc, US
Année de publication
2017
État de l'article
New
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
1440856567
ISBN à 13 chiffres
9781440856563
Poids de l'article
510 grammes

Rarewaves.com USA

London, London, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 11 juin 2025

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article9 à 14 jours ouvrés9 à 14 jours ouvrés
Premier articleEUR 0,00EUR 0,00
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Profil professionnel du vendeur

RAREWAVES.COM LIMITED

Elsley Court, 20-22 Great Titchfield Street
London, Royaume-Uni W1W 8BE