Cases on the Resurgence of Emerging Businesses

The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers. Cases on the Resurgence of Emerging Businesses establishes the application of the various multidisciplinary ways to conduct business and creates applied case studies to define the recent trends in emerging businesses. It strengthens the research on boosting the economy with a specific focus on case studies to establish a link between different stakeholders with the help of business concerns and strategies. Covering topics such as cryptocurrency, fortune investments, and investor behavior, this casebook is an excellent resource for business leaders and managers, entrepreneurs, government officials, economists, students and educators of higher education, researchers, and academicians.

Shefali Saluja is a Ph.D. in Corporate Governance from Chitkara University, Punjab, India in 2021. Post Graduate from Chitkara University, Punjab, India with 10 years of experience in business management education and expertise in finance and ethics. She has 4 years of working experience in Ernst & Young Pvt Ltd prior joining academics. She has published almost 14 research papers/articles in highly indexed Scopus journals in the areas of corporate governance, sustainability, E-learning & other areas. She is a member of several management associations such as Association of Certified Fraud Examiner (CFE) and International Association of academic plus corporate (IAAC) society. She serves as business consultant to several higher education institutions and small enterprises like MSMEs in Cirebon, Indonesia. Dr. Shefali has received Woman Trailblazer Award in 2022 for her work in Community service towards financial inclusion of rural sector in Punjab, India and various appreciation awards from the international universities. She has filed 2 patents and 5 copyrights in diverse areas. Her current job position includes various teaching and administrative related responsibilities in Chitkara university. Dr Shefali was also invited in many teaching opportunities internationally for teaching a module on “Failing corporates” at Emden University, Germany. She was also invited by Telkom University, Indonesia and Providence University Taiwan to deliver sessions on “Fraud Investigation”. She has also delivered a module on “Business in Asia” to the students of Mondragon University, Spain. She has successfully presented research papers in national and international conferences. She is also handling Micro finance and Social Activities with United Nations. The activities are also live on YouTube. She has won best paper awards in the field of corporate governance. Her interests include volunteer work/community involvement at social NGOs in India like Khalsa Aid, AIESEC and Sunshine Youth club.

Dhiresh Kulshrestha is Dean of Faculty of Economics, at Chitkara Business School, Chitkara University Punjab. Sir, you have more than 20 + years of teaching and research experience, under your able guidance so far three Doctorates and Five M.Phil Degrees have been awarded. You have so far delivered more than 65 experts talks at various platforms. You are the Executive Committee member of Indian Economic Association from Punjab State, you also hold various members of national bodies such as TIES, MPEA, UPUEA, III and IAA. Prof Dhiresh Kulshrestha has published more than 40 research Publication in various reputed National and International Journals.

Sandhir Sharma is a Ph.D. in strategic Management from Mahatma Gandhi Kashi Vidyapeeth, Varanasi and Post Graduate from Panjab University, Chandigarh with 23 years of experience in business management education and expertise in strategy formulation, sustainability, and leadership. He has 5 years of working experience in telecom industry prior joining academics. He has published 61 research papers/articles in highly indexed Scopus, Web of Sciences and ABDC journals in the areas of strategy, sustainability, Food Science, Energy, Leadership, quality education, Environment, E-learning & other areas. He is a member of several management associations such as AMDISA, AIMS-International, HEF, INFOMS and AACSB. He serves as business consultant to several higher education institutions and small enterprises. Dr. Sharma received Shiksha Bharti Award by Indian Achiever’s Forum for his contribution in management education in year 2021, Excellent Researcher Award in 2022 by INSO Awards and Outstanding B-School Director Award by AIMS-International at IIM-Kozhikode in 2020 and 2021. He has filed 23 patents and 11 copyrights in diverse areas. He is visiting faculty to Kedge Business School, France, University of Applied Sciences, Osnabrueck, Germany, Binus University & Telekom University, Indonesia. He is presently serving as Pro Vice Chancellor, Chitkara Business School, Chitkara University, Punjab.