Catalyst Code: The Strategies Behind the World's Most Dynamic Companies

Richard L Schmalensee

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Langue : anglais

Edité par Harvard Business Review Press, 2007

1422101991 / 9781422101995

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More and more traditional businesses have developed the characteristics of what the authors call platform businesses that operate in multi-sided markets. A multi-sided market is one in which two or more distinct parties need each other and benefit by interacting with each other. A platform business is one that facilitates these interactions safely and securely by serving as a match maker such as a dating website that introduces and brings the distinct parties together and is paid for these matchmaking services, or a cost cutter like an auctioneer or a credit card company that expedites such interactions with great speed and efficiency, or a crowd pleaser like a magazine or a rock band that amasses large audiences of desirable customers whom other businesses want to reach. This concept of a business model - one where there is one seller and at least two buyers - differs significantly from the traditional one buyer-one seller market model, particularly in terms of pricing structures and participant incentives. Yet, most potential platform businesses set prices and incentives as if they were one-sided, thereby leaching profits and losing customers. American Express and Microsoft live by what the authors call the catalyst code consisting of five behavioral insights with practical implications. They argue that companies like HBSPCo could improve growth rates and overall profitability by applying the code systematically. This book helps managers to analyze their own operations, identify areas of business that could exploit catalyst opportunities, and map out a plan for transforming their pricing practices, incentive plans, and organizational structures to maximize the power of the three aforementioned catalyst business models.…

N° de réf. du vendeur CIN1422101991VG

Titre
Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
Auteur
Richard L Schmalensee
Éditeur
Harvard Business Review Press
Année de publication
2007
État de l'article
Very Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
1422101991
ISBN à 13 chiffres
9781422101995

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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