Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing

Jonathan Peters

ISBN 10: 1482914409 / ISBN 13: 9781482914405

Edité par Made for Success, Inc. and Blackstone Audio, Inc., UNITED STATES, 2013

A propos de cet article

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N° de réf. du vendeur 092320176814191

Détails bibliographiques

• Titre: Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing
• Éditeur: Made for Success, Inc. and Blackstone Audio, Inc., UNITED STATES
• Date de parution: 2013
• Langue: anglais
• ISBN à 10 chiffres: 1482914409
• ISBN à 13 chiffres: 9781482914405
• Reliure: AUDIO CD
• État de l'article: Very Good
• Catalogues du vendeur:
  • VERGEOFSUMMER17

A propos de ce titre

Présentation de l'éditeur

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought. But we are no longer in charge. They are. And that is why we must change our marketing concept from the Caveman Way to the WOO Way. A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them. Cavemen Can’t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will market for the Suitor, sharing with her friends what a wonderful Suitor she has. Inside this analogy there are three stages of marketing: • Attraction • Conversation • Relationship Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era. Those who don’t...will be as obsolete as a Caveman.