Charting the Corporate Mind : Graphic Solutions to Business Conflicts

Hampden-Turner, Charles T.

ISBN 10: 0029137063 / ISBN 13: 9780029137062

Edité par Free Press, 1990

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 12434864-6

Synopsis :

At the core of a company's ability to learn, improve, and compete is the process by which it resolves dilemmas that appear and reappear in constantly changing forms, e.g. whether to pursue economies of scale or flexibility; whether to target broad or niche markets. In this book, Charles Hampden-Turner describes how managers at Shell International Petroleum Company, Apple Computer, Hanover Insurance, and six other major corporations resolve these recurring dilemmas by employing his renowned mapping scheme. By delineating on a chart, or a series of charts, a manager's inchoate, often metaphorical, forms of cognitive expression, Hampden-Turner shows how solutions, previously unrealized in the recesses of the manager's mind, become readily apparent.

Quatrième de couverture: Companies are now racing to learn rather than produce, and those who lead must learn most – and most quickly. The central pillar of this learning process is an organization′s ability to resolve dilemmas that appear and reappear in constantly changing forms. Now available in paperback for students of strategy and management this ground–breaking book addresses key issues such as:

∗ How reliable do you make your product before you undermine your own replacement market?

∗ Do you standardise your product to provide it cheaply on a large scale or do you make it distinctive?

∗ Do you compete on quality and demand at premium price or do you compete on low cost?

∗ How much value can you afford? Is one feature best or a combination?

∗ Should you try to attract the widest possible market by combining numerous features or target a more defined market sector?

Hampden–Turner shows what outstanding individuals in the private sector have achieved. This book presents a tried and tested learning system which companies can adapt or fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance.

Détails bibliographiques

Titre : Charting the Corporate Mind : Graphic ...
Éditeur : Free Press
Date d'édition : 1990
Reliure : Couverture rigide
Etat : Very Good