One Click: Jeff Bezos and the Rise of Amazon.com

Brandt, Richard L.

ISBN 10: 1591845858 / ISBN 13: 9781591845850

Edité par Portfolio, 2012

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1591845858I4N00

Synopsis :

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

À propos de l?auteur: Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com

Détails bibliographiques

Titre : One Click: Jeff Bezos and the Rise of ...
Éditeur : Portfolio
Date d'édition : 2012
Reliure : Paperback
Etat : Very Good
Etat de la jaquette : No Jacket