One Click: Jeff Bezos and the Rise of Amazon.com

Richard L Brandt

8 038 évaluations par Goodreads

Langue : anglais

Edité par Penguin Putnam Inc, 2012

1591845858 / 9781591845850

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

N° de réf. du vendeur CIN1591845858G

Titre
One Click: Jeff Bezos and the Rise of Amazon.com
Auteur
Richard L Brandt
Éditeur
Penguin Putnam Inc
Année de publication
2012
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1591845858
ISBN à 13 chiffres
9781591845850

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,62
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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