Clustering And Optimization Models For Commercial Decisions: A Case Study Based On Membership Card Generation In A Hypermarket

Chen, Xiaojun; Bhattrai, Premlal; Chen, Xiaojun; Bhattrai, Premlal

ISBN 10: 384653773X / ISBN 13: 9783846537732

Edité par Lap Lambert Academic Publishing, 2011

100 pages. 8.66x5.91x0.23 inches. In Stock. N° de réf. du vendeur 384653773X

Synopsis :

Data mining as a technique is used to find interesting and valuable knowledge from huge amount of stored data within databases or data warehouses. It encompasses classification, clustering, association rule learning, etc., whose goal is to improve commercial decisions and behaviors in organizations. In this project, we built clustering and optimization models as a two-step sequential method. In the first step, the clustering model was used to segment customers into different clusters. While in the second step, our optimization model was utilized to produce different types of membership cards. Conclusively, this research provides a basis for customer segmentation and membership card generation in a hypermarket by way of data mining and optimization techniques. Through our research, fuzzy clustering method can be suitably used for customer segmentation in a real world application and optimization model can be appropriately used for membership card generation.

Présentation de l'éditeur: Data mining as a technique is used to find interesting and valuable knowledge from huge amount of stored data within databases or data warehouses. It encompasses classification, clustering, association rule learning, etc., whose goal is to improve commercial decisions and behaviors in organizations. In this project, we built clustering and optimization models as a two-step sequential method. In the first step, the clustering model was used to segment customers into different clusters. While in the second step, our optimization model was utilized to produce different types of membership cards. Conclusively, this research provides a basis for customer segmentation and membership card generation in a hypermarket by way of data mining and optimization techniques. Through our research, fuzzy clustering method can be suitably used for customer segmentation in a real world application and optimization model can be appropriately used for membership card generation.

Détails bibliographiques

Titre : Clustering And Optimization Models For ...
Éditeur : Lap Lambert Academic Publishing
Date d'édition : 2011
Reliure : Paperback
Etat : Brand New