Cognitive Decision Processes Making

Francesca Gori

ISBN 10: 365950341X / ISBN 13: 9783659503412

Edité par LAP Lambert Academic Publishing Apr 2014, 2014

A propos de cet article

Neuware -'The most important thing is to forecast where consumers are moving, and be confront of them'. According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

N° de réf. du vendeur 9783659503412

Détails bibliographiques

• Titre: Cognitive Decision Processes Making
• Éditeur: LAP Lambert Academic Publishing Apr 2014
• Date de parution: 2014
• Langue: anglais
• ISBN à 10 chiffres: 365950341X
• ISBN à 13 chiffres: 9783659503412
• Reliure: Taschenbuch
• État de l'article: Neu

A propos de ce titre

Synopsis

“The most important thing is to forecast where consumers are moving, and be confront of them”. According to Kustler, the peculiar characteristics of a business are not sufficient to reach success. Therefore, the starting condition for an efficient marketing is the knowledge of the rules that individuals use in decisions concerning purchase. My work aims to show how the study of decision processes in purchasing offers relevant applicable possibilities in the marketing field, since it provides useful elements in developing efficient client-centered solutions.