Collaborative Selling
Langue : anglais
Edité par Alessandra & Associates Inc, 1993
- Livre broché
- Occasion
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)
Vendeur AbeBooks depuis 20 décembre 2007
Etat: Occasion - Satisfaisant
EUR 12,87
Quantité disponible : 2 disponibles
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The ultimate sales training system for results-hungry sales pros who want to excel in today' s complex sales arena. Collaborative Selling How to Gain the Competitive Advantage in Sales Quality was the key word for success in the ' 80s. Team selling that makes the customer a true partner will be the point of differentiation in the ' 90s. Collaborative Selling lays out a clear road map for value-added marketing. --Buck Rodgers Former Vice President of Marketing, IBM Corporatio Author, The IBM Way The traditional ' hard sell' approach to customers is passe successful selling in the ' 90s requires building a partnership with customers. Collaborative Selling tells you how to develop a cooperative, long-term relationship with your customers. --Og Mandino Author, The Greatest Salesman in the World Tony and Rick are masters of win-win communications. Their new book will take you above and beyond the competition. --Denis Waitley Author, The New Dynamics of Winning Collaborative Selling offers a fresh, new look at the art of selling that focuses on solving customers' problems and meeting your customers' needs. --Dr. Charles Garfield, President The Charles Garfield Group Based on a dynamic new approach proven in sales training programs in some of the nation' s most successful companies, Collaborative Selling supplies a results-driven, six-step communication and problem-solving program that helps you accurately target your market. identify and contact your best prospects, explore and meet their needs and expectations, then work collaboratively to select the solutions that reward you both.…
N° de réf. du vendeur 00100562954
- Titre
- Collaborative Selling
- Auteur
- Rick Barrera
- Éditeur
- Alessandra & Associates Inc
- Année de publication
- 1993
- État de l'article
- Good
- Reliure
- Paperback
- Langue
- anglais
- ISBN à 10 chiffres
- 0962516155
- ISBN à 13 chiffres
- 9780962516153
There are really only two ways to sell anything. One is a struggle most of the time. Let's call this one "Hard Selling". The other seems pretty effortless. I call this one "Collaborative Selling". I must admit that both will get you some business. However, "Hard Selling" is always uphill battle. "Collaborative Selling," on the other hand, guarantees you huge rewards, an endless flow of ready-to-buy prospects, and creates an environment for you to have incredible fun doing it. Before we go any further we have to clarify which method you have been using. Here's a simple test that should give you a clue if you're not already sure. Answer these 3 questions: *How much of your business comes from unsolicited referrals? *How many of your customers buy from you again and again? *Is the closing of the sale easy or hard? When you become a part of your customers' very own support staff (which is the case in "Collaborative Selling"), you will consistently get referrals and repeat business. Hopefully you do get a lot of referral and repeat business. Unfortunately, too many salespeople I work with can't say that. If that sounds like you, I can help you transform your results. Here is the pattern I notice in many sales people. They constantly jump from job to job. They change entire industries. And they are constantly looking for new customers. I had to learn this lesson myself the hard way... Back in 1966, when I was just 19 years old, I made more money than my dad or anyone else in my family. You won't believe how. I sold pots and pans. They were very expensive. They sold for nearly $300. Remember. This was over 35 years ago when you could buy a decent used car for that amount. On my first sale, I sold a friend what we called our "Golden Opportunity" package. So not only did she get the pots...she also plunked down an extra $200 on some china. Hey! They were nice plates. Now she didn't really want all this stuff. She just didn't have the power to say "No." My offer and my close were way too strong for her to resist. Sounds good right? Not so fast. You have to look deeper. Here's what happened next... When I delivered the cookware, I asked her to go get her address book. It was time to get a list of referrals. Right? Wrong! She said no. I asked, "Why not? I don't understand." She said, "I don't want you to do to my friends what you did to me." "What's that?" I asked. She looked at me and said, "Tony, you sold me." I still remember how terrible that statement made me feel. She might as well have said I violated her. That's what it sounded like to me. It was a crushing blow. What's the lesson here? Sure, I made the sale. But ultimately I paid the price. I couldn't see it at first. But I paid for it emotionally. I paid for it financially. But worst of all, I paid for it spiritually. It didn't happen all at once, but my sales eventually began to drop off. The biggest reason was, I didn't feel good about what I was doing. It sounds a little cheesy, I know. But don't think for a second that the way you feel, who you are, or what you believe about your product or service, does not affect how well you do. It does! But that's not all. I also didn't feel good about the way my customers saw me. I remember I used to practically pray that I wouldn't see my customers at the store, walking downtown, or standing in line at the movie theater. Maybe you've been there. Anyway, it took me a number of years to figure out what was causing all the struggle. That was then. Here's what I discovered... Back in the 60's and 70's, selling was pretty simple. All you had to do was have a great opening line, a good pitch, and a strong close and you would get sales. You can't do that today. Your customers are too smart. They are too savvy. Yet a lot of sales people way underestimate the knowledge and intuition their prospects come armed with. Just think. They research the Internet. They shop around.&nbs
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World of Books (was SecondSale)
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