As a leader, do you ever ask yourself, “Why don’t my people seem to ‘get it’? Why aren’t they more excited? Why don’t they see the possibilities, not just for the business, but for themselves too?”In a business where people aren't contributing as much as they could:
- You have to come up with all the ideas to improve and grow the business
- You miss out on insights from those closest to the action
- You're paying for people who you know could be contributing more
- You're more likely to lose people because they're not as fired up about this business as you are – to them, it's just a job
- You're frustrated because you have all this enthusiasm and it feels like they're not joining in
If any of this is ringing true, it's a problem. To solve that problem, you need to take a new approach...
First, you’ve got to root out any Commitment Killers – behaviours in the culture that can fatally undermine morale.
Then, apply the three-part ‘C.E.O’ method to bring out your people’s talents:
- Curiosity – open the minds of people to be receptive to new possibilities. Different people need different reasons.
- Exploration – help them discover for themselves exactly what they need to ‘get’ about your business.
- Ownership – transfer responsibility for results, for their good and the good of your organization.
This book will show you the
Why and the
How.
What leaders say about Committed Action:“What distinguishes the best teams and organisations is not intellect, or education or even resources – it is exactly the mentality described by this book.”
Rory Sutherland, Vice Chairman Ogilvy UK, Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense“Leaders who want to inspire their people to take ownership will appreciate this enjoyable guide. Andy's idea of ‘the leader as educator’ is spot on in a world where organisations have to learn, and re-learn, faster than ever.”
Rooney Anand, Former CEO Greene King, Executive Chairman Redcat Pub Company“Whether it's a special forces unit, a championship-winning team, or a business facing today's unique challenges, committed action is essential. Andy's book is a quick, practical read for leaders who need to get results in real time.”
Sean Bacon, Performance & Resilience consultant, former Canadian Paratrooper, mindset coach to the Olympic Gold Medal winning Canadian Women’s Rowing Team
“A clear roadmap for how leaders can inspire commitment in today's challenging environment.”
Nancy MacKay, CEO & Founder MacKay CEO Forums“Wealth creators create jobs. The best ones create Dream Jobs, which means recruitment, retention and performance are all made easier. Essential reading.”
Ninder Johal, CEO Nachural Group & Publisher, The Business Influencer Magazine.“The commitment of your people is vital for business growth. Andy's C.E.O. formula will show you how to get it.”
Ringo Francis, Chairman Emeritus, Diversey & Zenith Hygiene, UK & Ireland“...teaches you to translate your message from terms that make
you want to act into terms that make
them want to act.”
Jurga Žilinskienė MBE, Founder & CEO, GuildhawkAbout the AuthorDr Andy Bass, author of
Start With What Works, is the founder of BassClusker Consulting, an executive advisory firm that helps organizations grow faster by using resources they have already. He has advised leaders in more than 30 industries, including professional services, finance, technology, manufacturing, education and media. He was on the ‘Big Thinkers’ panel of experts for #ogilvychange, and has also taught leaders at Oxford Saïd and Warwick Business Schools,
