Communicating for Change (Jossey-Bass Management)

D'Aprix, Roger

ISBN 10: 0787901997 / ISBN 13: 9780787901998

Edité par Jossey-Bass, 1996

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Synopsis :

Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

À propos de l'auteur:

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.

Détails bibliographiques

Titre : Communicating for Change (Jossey-Bass ...
Éditeur : Jossey-Bass
Date d'édition : 1996
Reliure : paperback
Etat : Very Good