Communicating Corporate Ethics on the World Wide Web: A Discourse Analysis of Selected Company Web Sites (European University Studies: Series 5, Economics and Managem)

Pollach, Irene

ISBN 10: 0820464171 / ISBN 13: 9780820464176

Edité par Peter Lang Publishing, 2003

A propos de cet article

Cover shows light shelf war. Pages are clean and intact.

N° de réf. du vendeur mon0002244706

Détails bibliographiques

• Titre: Communicating Corporate Ethics on the World Wide Web: A Discourse Analysis of Selected Company Web Sites (European University Studies: Series 5, Economics and Managem)
• Éditeur: Peter Lang Publishing
• Date de parution: 2003
• Langue: anglais
• ISBN à 10 chiffres: 0820464171
• ISBN à 13 chiffres: 9780820464176
• Reliure: Paperback
• État de l'article: Good

A propos de ce titre

Synopsis

Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry's, McDonald's, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages. Contents: Business Ethics vs. Corporate Social Responsibility - The Business-Ethics Paradigm - The Corporate-Social-Responsibility Paradigm - The BE & CSR Paradigm - Cross-Case Analysis.