Communication Research Methods

Gerianne Merrigan

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Langue : anglais

Edité par Oxford University Press Inc, 2008

0195314824 / 9780195314823

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A propos de cet article

Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research. Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging Try It activities for each method. Thoroughly revised and updated, Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them.…

N° de réf. du vendeur 00108186047

Titre
Communication Research Methods
Auteur
Gerianne Merrigan
Éditeur
Oxford University Press Inc
Année de publication
2008
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0195314824
ISBN à 13 chiffres
9780195314823
Édition
2ème Édition

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,75
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