Communication in Responsible Business: Strategies, Concepts, and Cases

Conaway, Roger N.

ISBN 10: 1606493248 / ISBN 13: 9781606493243

Edité par Business Expert Press, 2012

In. N° de réf. du vendeur ria9781606493243_new

Synopsis :

Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.

À propos de l'auteur: Dr. Roger Conaway is professor in the School of Business, Tecnológico de Monterrey (ITESM), campus San Luis Potosi, Mexico. He teaches courses in business administration, international business, and entrepreneurship. He also is a lecturer in the Master of Arts in Responsible Management program, Steinbeis University, Berlin, Germany. Formerly, he was Distinguished Pirtle Professor at the University of Texas at Tyler. He has published articles on sustainability, corporate social responsibility, and ethical preferences of business leaders at Arthur Andersen. His research in sustainability today focuses on effective communication of social and environmental topics. He also has served as president of the international Association of Business Communication. Dr. Conaway is co-author of the first United Nations Global Compact Principles of Responsibility Management Education (PRME) textbook to be published in 2013.

Détails bibliographiques

Titre : Communication in Responsible Business: ...
Éditeur : Business Expert Press
Date d'édition : 2012
Reliure : Couverture souple
Etat : New