Competition Demystified: A Radically Simplified Approach to Business Strategy

Greenwald, Bruce C.,Kahn, Judd

ISBN 10: 1591841801 / ISBN 13: 9781591841807

Edité par Portfolio, 2007

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Synopsis :

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

À propos de l'auteur: Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Détails bibliographiques

Titre : Competition Demystified: A Radically ...
Éditeur : Portfolio
Date d'édition : 2007
Reliure : paperback
Etat : Good