Titre: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets
�diteur: Routledge
Date de parution: 2005
Langue: anglais
ISBN � 10 chiffres: 0805848126
ISBN � 13 chiffres: 9780805848120
Reliure: Hardcover
�tat de l'article: Very Good
�tat de la jaquette: No Jacket
Poids: 0,75�livre

A propos de ce titre

Synopsis

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

� propos de l?auteur

Sylvia M. Chan-Olmsted

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