Titre: Competitor Analysis: Turning Intelligence into Success (CBI Series in Practical Strategy)
�diteur: Wiley
Date de parution: 2003
Langue: anglais
ISBN � 10 chiffres: 0471499919
ISBN � 13 chiffres: 9780471499916
Reliure: Couverture souple
�tat de l'article: New

A propos de ce titre

Synopsis

"Competitor Analysis" - Ein umfassender Leitfaden f�r Marketingexperten, Planer, Manager und Consultants! Hier lernen Sie, wie Sie bessere Informationen und Daten �ber die Konkurrenz zusammentragen und - vor allem - wie Sie diese Information zum Ausbau ihres eigenen Wettbewerbsvorteils nutzen k�nnen. Die Autoren bieten eine F�lle praktischer Ratschl�ge, wie man an die richtigen Informationen kommt, wie man sie verwertet und wie man Strategien f�r Angriff und Verteidigung entwickelt. Dieses Buch enth�lt neben einer Reihe erprobter Beispiele eine Vielzahl von Fallstudien aus verschiedenen Wettbewerbssituationen, die den behandelten Stoff anschaulich belegen.

� propos de l?auteur

DAVID HUSSEY is a well-known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries. He was 18 years with Harbridge House (14 years as Managing Director of Harbridge Consulting Group Ltd). He is author or editor of over 25 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institute, he is currently visiting professor in strategic management at Nottingham Business School. He is former editor of the Journal of Strategic Change. His current interests include the development of practical strategic analysis methods, and improvements to the process of implementing strategic decisions.
PER V. JENSTER is Research Professor at the Copenhagen Business School, Denmark, and Associated Director of Company Programs at the Center for Industrial Management Industrial Development, Lausanne, Switzerland. He was previously Professor at the International Institute for Management Development (IMD), where he was Director of IMD's Managing Industrial Market Strategy program. He holds a Cand.Oecon from the University of Aarhus (Denmark) and Ph.D in Strategic Management and Information Systems from the University of Pittsburgh. He is the author of six text books dealing with strategic management and industrial marketing, and numerous articles and case studies within the strategy and marketing area. His research interests lie in outsourcing and facility management by industrial firms and supply chain management.

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