Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships

Cespedes, Frank V.

ISBN 10: 0875844448 ISBN 13: 9780875844442

Edit� par Harvard Business Review Press

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Titre

Concurrent Marketing: Creating Value Through Business and Social Sector Partnerships

�diteur

Harvard Business Review Press

ISBN � 10 chiffres

0875844448

ISBN � 13 chiffres

9780875844442

Reliure

Hardcover

�tat de l'article

Very Good

�tat de la jaquette

No Jacket

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Synopsis

This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.

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