How to Conduct Self-Administered and Mail Surveys (Survey Kit Second Edition 3 3)

Bourque, Linda B.

ISBN 10: 0761925627 / ISBN 13: 9780761925620

Edité par SAGE Publications, Inc, 2002

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00040118537

Synopsis :

"The authors discuss self-administered questionnaires, the content and format of the questionnaire, "user-friendly" questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating respondents and writing cover letters."

--Peter Hernon, Graduate School of Library and Information

Science, Simmons College

 

How do you decide whether a self-administered questionnaire is appropriate for your research question? This book provides readers with an answer to this question while giving them all the basic tools needed for conducting a self-administered or mail survey. Updated to include data from the 2000 Census, the authors show how to develop questions and format a user-friendly questionnaire; pretest, pilot test, and revise questionnaires; and write advance and cover letters that help motivate and increase response rates. They describe how to track and time follow-ups to non-respondents; estimate personnel requirements; and determine the costs of a self-administered or mailed survey. They also demonstrate how to process, edit, and code questionnaires; keep records; fully document how the questionnaire was developed and administered; and how the data collected is related to the questionnaire. New to this edition is expanded coverage on Web-based questionnaires, and literacy and language issues.

À propos de l?auteur: Eve Picardy Fielder died on Oct. 27 at home in Venice, CA, after a long illness. She was 67. An academic researcher, she received her doctorate in public health from UCLA, where she was the director of the Survey Research Center. Many of the hundreds of survey research projects she managed focused on public policies related to social issues and service delivery in the areas of health and welfare. She also conducted research of her own on issues of relevance to the Hispanic/Latino communities

Détails bibliographiques

Titre : How to Conduct Self-Administered and Mail ...
Éditeur : SAGE Publications, Inc
Date d'édition : 2002
Reliure : Couverture souple
Etat : Good
Edition : 2ème Édition