Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

J. Paul Peter, Jerry C. Olson

ISBN 10: 0256105677 ISBN 13: 9780256105674

Edit� par McGraw-Hill Inc.,US, 1993

Ancien(s) ou d'occasion Couverture rigide

Vendeur BookHolders, Towson, MD, Etats-Unis �valuation du vendeur 5 sur 5 �toiles

Vendeur AbeBooks depuis 19 juin 2001

Cet article sp�cifique n'est plus disponible.

Afficher tous les articles du vendeur Cr�er une demande de livres portant sur des articles similaires

Afficher tous les exemplaires de ce livre

A propos de cet article

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: third ] Publisher: Richard D Irwin Pub Date: 10/1/1992 Binding: Hardcover Pages: 625 third edition. N� de r�f. du vendeur 6483548

Signaler cet article

Synopsis :

Book by Peter J Paul Olson Jerry C

Pr�sentation de l'�diteur: Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

D�tails bibliographiques

Titre : Consumer Behavior and Marketing Strategy (...
�diteur : McGraw-Hill Inc.,US
Date d'�dition : 1993
Reliure : Couverture rigide
Etat : Very Good
Edition : 3�me �dition

Meilleurs r�sultats de recherche sur AbeBooks

Image d'archives

Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

Olson, Jerry C.,Peter, J. Paul

Edit� par Richard D Irwin, 1992

ISBN 10 : 0256105677 ISBN 13 : 9780256105674

Ancien ou d'occasion Couverture rigide

Vendeur : HPB-Red, Dallas, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N� de r�f. du vendeur S_430928930

Contacter le vendeur