Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

-

ISBN 10: 0256105677 ISBN 13: 9780256105674
Edité par -, 1993
Ancien(s) ou d'occasion Hardcover

Vendeur AwesomeBooks, Wallingford, Royaume-Uni Évaluation du vendeur 5 sur 5 étoiles Evaluation 5 étoiles, En savoir plus sur les évaluations des vendeurs

Vendeur AbeBooks depuis 28 novembre 2006


A propos de cet article

Description :

Consumer Behavior and Marketing Strategy (Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780256105674

Signaler cet article

Synopsis :

Book by Peter J Paul Olson Jerry C

Présentation de l'éditeur: Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Détails bibliographiques

Titre : Consumer Behavior and Marketing Strategy (...
Éditeur : -
Date d'édition : 1993
Reliure : Hardcover
Etat : Very Good
Edition : 3ème Édition

Meilleurs résultats de recherche sur AbeBooks