Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

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ISBN 10: 0256105677 / ISBN 13: 9780256105674

Edité par -, 1993

Consumer Behavior and Marketing Strategy (Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780256105674

Synopsis :

Book by Peter J Paul Olson Jerry C

Présentation de l'éditeur: Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Détails bibliographiques

Titre : Consumer Behavior and Marketing Strategy (...
Éditeur : -
Date d'édition : 1993
Reliure : Hardcover
Etat : Very Good
Edition : 3ème Édition