Consumer Behavior & Marketing Strategy

Olson, Jerry

ISBN 10: 0071267816 / ISBN 13: 9780071267816

Edité par Mcgraw Hill Higher Education, 2010

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007156756

Synopsis :

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book

À propos des auteurs: J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.

Détails bibliographiques

Titre : Consumer Behavior & Marketing Strategy
Éditeur : Mcgraw Hill Higher Education
Date d'édition : 2010
Reliure : Paperback
Etat : Very Good