Consumer Behavior

Senay Sabah

ISBN 10: 9535136194 / ISBN 13: 9789535136194

Edité par Intechopen Nov 2017, 2017

A propos de cet article

Neuware -No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.Books on Demand GmbH, Überseering 33, 22297 Hamburg 134 pp. Englisch.

N° de réf. du vendeur 9789535136194

Détails bibliographiques

• Titre: Consumer Behavior
• Éditeur: Intechopen Nov 2017
• Date de parution: 2017
• Langue: anglais
• ISBN à 10 chiffres: 9535136194
• ISBN à 13 chiffres: 9789535136194
• Reliure: Buch
• État de l'article: Neu
• Dimensions: 266 L x 185 H x 14 P (en millimètres) 266 millimètres de largeur par 185 millimètres de hauteur par 14 millimètres de profondeur
• Poids: 511 grammes

A propos de ce titre

Synopsis

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.