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D�tails bibliographiques

Titre

Consumer Behaviour and Marketing Strategy

�diteur

McGraw-Hill Education / Europe, Middle East & Africa

Date de parution

1999

Langue

anglais

ISBN � 10 chiffres

025622529X

ISBN � 13 chiffres

9780256225297

Reliure

Couverture souple

�dition

European ed.

�tat de l'article

Very Good

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A propos de ce titre

Synopsis

Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

Pr�sentation de l'�diteur

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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