Consumer Behaviour and Marketing Strategy
Peter, Paul, Olsen, Jerry, Grunert, Klaus G.
ISBN 10: 025622529X ISBN 13: 9780256225297
Edité par McGraw-Hill Education / Europe, Middle East & Africa, 1999
Ancien(s) ou d'occasion
Couverture souple
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Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
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A propos de cet article
Description :
Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP80361938
Synopsis :
Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Présentation de l'éditeur: Consumer Behaviour and Marketing Strategy, European Edition is the European version of the very successful US text now in it's seventh edition. The academic rigour which distinguished this book from its competitors is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Détails bibliographiques
Titre : Consumer Behaviour and Marketing Strategy
Éditeur : McGraw-Hill Education / Europe, Middle East & Africa
Date d'édition : 1999
Reliure : Couverture souple
Etat : Good
Edition : European ed.
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Hamelyn, Madrid, M, Espagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : Muy bueno. : Este libro combina el rigor académico con un enfoque orientado a la aplicación, basándose en las últimas investigaciones sobre el consumidor y aplicándolas a los problemas de marketing de las empresas europeas. Ofrece un tratamiento equilibrado de los enfoques cognitivos, conductuales y ambientales para el análisis del comportamiento del consumidor. Todos los conceptos se contemplan desde una perspectiva de gestión de marketing. Incluye un glosario, términos y conceptos clave, y lecturas adicionales anotadas que abarcan fuentes europeas y estadounidenses. Es una edición europea del exitoso texto estadounidense. EAN: 9780256225297 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behaviour and Marketing Strategy Autor: J. Paul Peter| Jerry C. Olson| Klaus G. Grunert Editorial: Pearson Idioma: en Páginas: 526 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-06-03-c9ac57cc
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Consumer Behavior And Marketing Strategy (European)
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. N° de réf. du vendeur GOR003430634
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Consumer Behavior And Marketing Strategy (European)
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001340234
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Consumer Behavior And Marketing Strategy (European)
Edité par
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs7848649982
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Consumer Behavior and Marketing Strategy
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McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:025622529X. N° de réf. du vendeur 8657955
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Consumer Behavior and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. N° de réf. du vendeur 8657954
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. N° de réf. du vendeur 7062542
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. N° de réf. du vendeur 7062545
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:025622529X. N° de réf. du vendeur 7062544
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Consumer Behaviour and Marketing Strategy
Edité par
McGraw-Hill, 1999
ISBN 10 : 025622529X
ISBN 13 : 9780256225297
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:025622529X. N° de réf. du vendeur 7062543
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