Consumers

Arnould, Eric J., Zinkhan, George M., Price, Linda

ISBN 10: 0072537140 / ISBN 13: 9780072537147

Edité par McGraw-Hill Higher Education, 2003

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP84590004

Synopsis :

Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

Détails bibliographiques

Titre : Consumers
Éditeur : McGraw-Hill Higher Education
Date d'édition : 2003
Reliure : Couverture rigide
Etat : Good
Edition : 2nd Edition.