Consuming Bollywood

Anjali Ram

ISBN 10: 1433113422 / ISBN 13: 9781433113420

Edité par Peter Lang, Peter Lang Jul 2014, 2014

A propos de cet article

Neuware -Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.Books on Demand GmbH, Überseering 33, 22297 Hamburg 228 pp. Englisch.

N° de réf. du vendeur 9781433113420

Détails bibliographiques

• Titre: Consuming Bollywood
• Éditeur: Peter Lang, Peter Lang Jul 2014
• Date de parution: 2014
• Langue: anglais
• ISBN à 10 chiffres: 1433113422
• ISBN à 13 chiffres: 9781433113420
• Reliure: Taschenbuch
• État de l'article: Neu

A propos de ce titre

Synopsis

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.

À propos de l?auteur

Anjali Ram (PhD in Communication, Ohio University) is Professor of Global Communication at Roger Williams University. She has published in journals such as Women's Studies in Communication, Human Development, Mind, Culture, and Activity, and Culture and Psychology and in edited books such as Mediated Women, Communicating Ethnic and Cultural Identity, and Sociology of the Diaspora : A Reader.